evaluation 2

'How effective is the combonation of your main product (trailer) and ancillary texts (poster and magazine)?'

I think that the combonation of my three products are effective together as they all have a simular house style, use of the same actor and typograpy. By using this within my work you can automatically tell that they are a promotional series and that they are suppose to work together to attract the audiences attention.

My trailer is effective as it follows all of the conventions of a horror film by setting the locations in eery places such as a grave yard, and by having a lot of scenes filmed at night when you cant see as much so this disturbs the audience. The effect of having no music and having the heart beats and static continuously playing creates a lot of tension and makes you feel uncomfertable. The filiming techniques also such as the quick jump cuts and filming through things create illusions, with the use of make up also i have actually created the monster.

This is continued through to my magazine i decided to use sight and sound as it was the sort of magazine that would feature my film seeing as it is low budget. I researched sight and sound to follow their conventions and house style, this gave me a chance to design a qwirky horror themed cover in the sight and sound style. I used the zombie which features throughout my 3 products on the front cover but put him to the side so i could fill the rest of the cover up with elaborate text as they do in sight and sound. Using this zombie and the bloody background also shows that this is a part of my 3 products , also by using traditional horror movie fonts show a link to what horror has been like in previous years.

With my poster it brings my film to life, showing the zombie with full make up that has been edited to what i would liked to have achived if i had the time and the money to do so. The poster works well with the other pieces as it is using the house style that i have achieved throughout the series, with the scratched fonts ,darkness, grave yard location and the picture of the zombie. There is an un- conventional part to my poster though, the placement of the title 'flesh'. I decided to put it on the grave stone to obviously make it look like the name on some ones grave stone, also i thought it looked un expected as you dont normally put a title in places like that. The poster also is only a teaser poster so it doesnt give much away, but with the main image i wanted it to look groeusome as i wanted to make people decide what was going to happen in the film for themselves.

Overall i think that my 3 pieces work well together as a promotional campaign as they have a simular house style that i have kept throughout them. With the use of simular fonts, colors , images and text you can see how they relate together and are part of the same series.