Thursday, 5 May 2011

evaluation 1

'In what ways does your media product use, develop or challenge forms and conventions of real media products?'




I decided early on that I wanted my product to go along with the conventions of the horror genre. I decided to use horror, as it is a genre that i am very familiar with and i thought it would be an interesting subject to explore. To start with i wanted my media products to challenge the media forms by using different, and little explored, camera techniques such as hand camera. However I soon realised though that it was easier said than done, when this technique is used in high budget films they use the highest quality cameras so that you can get a completely clear image yet its still shaky, when i did this though the image on my camera the footage looked all over the place and you couldnt make out what was going on. So I therefore decided to follow the typical horror genre, by using basic shots and relying on my actors, make up, and special effects shots . With my trailer i showed this by using lots of jump cut shots which gave the illusion in some parts of a hand camera style, in particular the scene where the girl is running i had the camera face at my level and literally just ran and acted with it. I decided to not have music in my trailer as i thought that having music would take away the scare factor from my trailer , so i used repeatitive heart beats throughout that built tension then inbetween them i had recorded static to show the effect that it was a recorded video that had been cut off in places. Similar to the sterotypical horror films, i had scenes of people running away from the 'creature', but as the audience we did not see who or what was after them. I showed this by just mainly focusing on the protagonist of the scene. The titles also that i have used are a sterotypical horror font which has been used for many horror styled advertisements, this is why i decided to use this font and to color it red to symbolise this.

This theme follows through to my magazine i decided to use a film magazine that already existed, i decided to use sight and sound magazine as it is the sort of magazine that would feature my magazine in it as it features well known films as well as low budget films. I decided to research a film festival that my film would show at and seeing as it is a low budget film it would most likely take the arthouse route after. The image that i have used shows the zombie from my film i decided to have the actor with make up on, but the amount so that you can recognise him as an actor also. The placement of the image i decided to put to the side and when i researched sight and sound they tend to have images put in strange ways to fit in elaborate typography. With the typography i wanted to stay true to the horror genre, with the 'flesh' title i chose to have the scratched font as it makes the magazine look scary. The rest of the typography even though its all different it links with eachother for instance the 'horror revival' text, the font that i have used is what is used for old fashioned horror posters and i thought that using this font would have a good link with that. As for the smaller font i thought the type writer style could symbolise a horror film such as the shinning where a type writer is used for one of the most iconic parts of the film. I used the blood splattered background as i thought that it brought the image together as a whole and it really shows off the horror connections that this issue of sight and sound would have.

My film poster also works well alongside my trailer and magazine, as it uses the same conventions as the other two. The image that i decided to use set an eery mode as the character is peering over his shoulder and is looking at the audience. With the characters face i photoshopped it exactly how if i had the money for the special effects and make up for what i want it to look like. I decided for it to look grouesome as it would look disturbing and make the audience feel uncomfertable when looking at it. The image also relates to my tagline ' better watch your back' as he is doing the action and audiences would automatically look behind thier backs when reading the poster becuase of its disturbing nature. As my poster is only a teaser also i decided not to have credits along the bottom and just 'coming soon' in a font under the image, i did this as i think the image gives you a taste of what the film is about, also the name of the film is blended in as it is written on the tomb.

Overall i think as a series i think my magazine, poster and trailer work well together and follow the typical conventions of a horror film. In each of them you can see an obvious link , with the same characters mood and style. I think that if i were to make the film and to distribute it this series that i have made would do my film justice as i have felt that i have followed the horror conventions and codes and have made a sucsessful series.

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